Calum Mailer

Calum Mailer has extensive experience in media activation and digital performance, currently serving as Business Director of Media Activation at EssenceMediacomX from March 2022 to September 2024. Previously, Calum held roles including Biddable Account Director at Manning Gottlieb OMD, managing a team responsible for the media planning and strategy for HM Government, and Social Advertising Manager at Virgin Media, achieving notable successes such as developing the company's Paid Social Media Framework and winning awards at The Drum's Social Buzz Awards. Additional experience includes positions at Hearst as Head of Paid Media - EU, and as a Senior Digital Operations Specialist at SMRS, with early career experience as a Digital Performance Analyst at Contentive. Calum holds a BA (Hons) in Advertising and Media Studies from Northumbria University.