Carol Yu

Carol Yu is an accomplished marketing manager with extensive experience in ecommerce and digital strategy across various markets. Currently serving as a Marketing Manager for Ecommerce in Greater China at Meta since November 2021, Carol has a strong focus on B2B marketing campaigns and helping businesses leverage Meta platforms for cross-border opportunities. Prior to this role, Carol held multiple positions at Hawley & Hazel, including Marketing Manager for Digital & Ecommerce, where strategic leadership was provided to enhance growth in both B2B and B2C sectors. Additionally, Carol's background includes experience as an Assistant Manager for Digital Acquisition at American Express. Carol holds an MBA in International Management from Royal Holloway, University of London.