Cassandra Witte

Cassandra Witte (Kapp) possesses a diverse background in marketing, consumer insights, and communications, with experience at various prominent companies. At The Coca-Cola Company, a digital media crisis management plan was developed, leading to improved crisis processes. During time at Target, leadership in consumer insights led to enhancements in loyalty app strategies and significant contributions to the grocery business, driving $50M+ in incremental sales. Roles at Hearst Magazines and FleishmanHillard involved crafting articles and managing communication strategies that increased brand awareness. Recent positions at Meta focus on leading research for augmented reality products and VR content. Cassandra holds degrees in journalism and psychology from Northwestern University, complemented by studies in sociology and psychology at Goldsmiths, University of London.