Charlie Macpherson

Charlie Macpherson is an accomplished creative leader with extensive experience in content production and marketing. Notably, Macpherson served as the Head of Creative Content at Ogilvy & Mather in Shanghai, where expertise in the Asia-Pacific production landscape facilitated large-scale campaigns for major clients such as Huawei and Coca-Cola, garnering numerous industry awards. Following a role as Deputy Head of Broadcast Production at McCann Erickson, Macpherson joined Meta, initially as Head of Creative Services EMEA and subsequently as EMEA Lead Producer for the Meta Creative Shop, focusing on developing data-driven creative strategies for clients across multiple markets. Macpherson holds an MA Hons in Architectural History from The University of Edinburgh.