Chloe Shi is a data analyst and digital marketing professional with extensive experience across various roles and organizations. At Houzz, Chloe served as a Data Analyst, conducting A/B tests, launching new features to enhance user engagement, and developing automated dashboards for product teams. Subsequently, as a Digital Marketing Analyst, responsibilities included oversight of performance marketing campaigns, conducting multi-touch attribution analyses, and collaborating on dashboard development to track campaign performance. Chloe's previous roles include reporter at Oakland North, fashion editor intern at ELLE Magazine, and marketing analyst at AMAX and Darfon, where significant contributions improved conversion rates and website strategy. Chloe's educational background includes a Bachelor's degree from Fudan University and a Master of Science from the University of California, Berkeley.
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