Eda Lim

Eda Lim has a diverse background in digital banking, marketing, and product management across various prestigious companies. Eda served as Head of Digital Banking at Citibank Malaysia from July 2014 to June 2016, followed by a role as Head Of Digital at L'Oréal Luxury until August 2021. After a brief tenure as APAC Regional Digital Manager at Huawei Consumer Business Group, Eda became a Client Partner at Meta in February 2022. Prior experience includes positions such as Head of Marketing at Nokia Malaysia and Developer Marketing Manager across multiple regions for Nokia and Microsoft. With a strong foundation in strategic development and digital transformation, Eda has consistently focused on enhancing customer engagement and marketing effectiveness throughout a dynamic career.