Erika Abd-Allah

Erika Abd-Allah has extensive experience in account management and program management, beginning with an early role as Account Executive at Grey London, where notable brands included Ryvita and Sony. Following this, Erika served as Account Director at Mother and BBH London, working with brands like Boots and Audi UK. A tenure at Elephant as Business Director focused on Marcus By Goldman Sachs, and as Account Director at Droga5, Erika managed Danone globally. Subsequently, a program manager position at Facebook was followed by co-founding Cheeky Cherub, which was acquired by Kidswear Collective in 2023. Following roles included freelance business director at FCB London and program manager at Meta. Erika holds a BA in Modern Languages from the University of Oxford.