Fred Leach

Fred L. is an experienced professional in product management and marketing, currently serving as a Vice President at Meta since July 2010, where responsibilities include overseeing products that leverage data for advertising performance enhancement. Previously, Fred L. held the role of Director of Product Management, leading a team focused on measuring advertising effectiveness and integrating data into Meta's advertising system. Fred L.'s earlier work included contributions in marketing science, research, and development, enhancing evaluation methods for Facebook advertising. Prior to Meta, Fred L. worked at Better Place, Inc. in global corporate marketing and held the position of Quantitative Marketing Manager at Google Inc. Educational qualifications include a Master’s degree in Social Psychology from Stanford University and a Bachelor of Science in Psychology from the University of Washington.