Greg Smith

Greg Smith is a seasoned marketing and media professional with extensive experience across multiple high-profile companies. Currently serving as Director of International Media at Meta since January 2019, Greg previously held the position of Head of Media for Europe, the Middle East, and Africa at Google from January 2012 to July 2018, where responsibilities included managing online and offline media and prioritizing marketing campaigns. With an earlier background as Head of Media Planning & On-Air Communications at Channel 4 and a Head of Marketing Strategy role at Avios, Greg has demonstrated expertise in marketing strategy, media planning, and communication. Additional experience includes consulting for leading brands as a Senior Marketing Consultant at Branded and strategic media planning at Zenith Optimedia. Greg holds a BSc in Geography from UCL and is a graduate of Wilson's Grammar School.