Haritha Metta, PhD, has extensive experience in data analysis and marketing science. Starting a career as an Analyst in Revenue Management Science at Carnival Cruise Lines from August 2011 to March 2014, Haritha utilized operations research techniques to enhance performance KPIs and analyze market trends. Subsequently, Haritha worked as a Data Scientist II at Big Fish Games from March 2014 to December 2015, focusing on mining large data sets to provide insights and support marketing and product teams with various analytical needs. Currently, since January 2017, Haritha serves as a Marketing Science Partner at Meta, where responsibilities include campaign analysis and overall measurement strategy. Haritha holds a Master of Science and a Doctor of Philosophy in Mechanical Engineering, both from the University of Kentucky, specializing in Manufacturing Systems.
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