Hark Lally, PhD, possesses extensive experience in user research and psychology, having served as a Doctoral Researcher at Birmingham City University from September 2017 to March 2022, where research focused on the intersection of user personality and system design. Subsequent roles at prominent companies, including Senior User Researcher at PwC and Quantitative User Researcher at Meta, involved leading and managing diverse research projects to enhance user engagement and satisfaction across various platforms. Hark's methodological expertise encompasses quantitative and qualitative research, usability testing, and data analysis, contributing to impactful insights in user experience design. Holding a BSc and a PhD in Psychology from Birmingham City University, Hark brings a strong academic foundation to professional practice.
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