Héctor Herrera

Héctor Herrera is a seasoned creative strategist with extensive experience in digital marketing and brand partnerships. Currently serving as a Creative Strategist at Meta since August 2025, Héctor previously excelled at Twitch as a Senior Creative Strategist, leading initiatives that generated over $11M CAD in yearly ad sales revenue. Héctor's career includes roles as a Creative Strategy Consultant at both MIK Studio and Spotify, as well as a Digital Strategist at Publicis Canada. Earlier positions include Senior Copywriter and Senior Creative roles at Arc Worldwide and Publicis Emil, respectively, and foundational experience in strategic planning and account management at Pauta Creativa and inmotion communications. Héctor holds a Post Graduate Degree in Advertising, Content Strategy from Humber College, a Master of Science in Strategic Brand Communication from the University of Illinois at Urbana-Champaign, and a degree in Communication, Advertising from Universidad Iberoamericana, Ciudad de México.