Ify Obi, MPH, is a seasoned UX Researcher with a robust background in public health research and data analysis. With experience as a Lead Research Analyst at Mathematica, Ify effectively translated complex datasets into actionable insights, earning recognition for exceptional performance with federal clients like the Centers for Medicare & Medicaid Services. In current roles at Verily and Meta, Ify spearheads innovative UX studies that enhance product direction for major corporations, employing diverse research methodologies to optimize the user experience for content creators. Ify's academic credentials include a Bachelor of Arts in Psychology and Photography from the University of Virginia and a Master of Public Health from the University of Pennsylvania, underpinning a multidisciplinary approach to research and product strategy.
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