Igor Skokan is an accomplished Marketing Science Director at Meta, serving since February 2016, where key responsibilities include leading global marketing science initiatives, specializing in marketing mix modeling, co-inventing Project Robyn, and contributing as a project manager for open-source measurement tools. In addition to this role, Igor is a guest lecturer at Saïd Business School, University of Oxford, focusing on Artificial Intelligence and Advanced Analytics for Marketing and Advertising, and recently participated as a guest lecturer and industry partner at Northeastern University for the Business Analytics Capstone course. Previously, Igor held various leadership positions at Omnicom Media Group, notably as Head of Annalect in the Middle East & North Africa, and possesses a strong educational background with a Ph.D. in Mathematical Modeling, as well as master's and bachelor's degrees in Mathematics, Statistics, and Engineering from Czech Technical University in Prague.
This person is not in the org chart
This person is not in any teams
This person is not in any offices