Isabel Suede

Isabel Suede is a seasoned user experience researcher with extensive experience in various high-profile companies. Currently serving as a Senior User Experience Researcher at Meta since March 2025, Isabel previously held lead roles at JPMorgan Chase & Co. and UnitedMasters, overseeing user research in both organizations. Isabel contributed significantly to Meta’s Creator Ads team, guiding strategy for new revenue opportunities through generative research. Prior roles at Twitter included directing research for the successful launch of Twitter Blue and Super Follows, as well as developing innovative ad formats to meet advertiser needs. Isabel's career began at Benenson Strategy Group, and academic credentials include a Bachelor of Arts in Psychology from the University of Michigan.