Jardel Appelt

Jardel Appelt is an experienced professional in product marketing and social media management with a strong focus on the Latin American market. Recently serving as a Senior Product Marketing Manager at Manychat, Jardel specialized in localizing services for Brazil and collaborating with creators and agencies on messaging marketing. Previous roles at Meta included Senior Product Marketing Manager, Account Manager, and Customer Insights Analyst, where Jardel drove significant initiatives such as the introduction of the “boleto” payment method in Brazil, enhancing advertiser acquisition. Early career experiences involved roles as an editor and social media manager in various companies, where Jardel developed skills in SEO, customer engagement, and social media strategy, resulting in substantial audience growth for personal and corporate projects. Jardel holds a degree in Marketing from Universidade Anhembi Morumbi.