JK

Jasveen K.

Lead Southeast Asia - Wearables and Metaverse

Jasveen K. has a diverse marketing background, commencing with an internship at Sony Entertainment Television focused on identifying the viewing behavior of housewives and promotional strategies for movie screenings. Subsequent experience includes a management trainee role at Ranbaxy Global Consumer Healthcare, where Jasveen evaluated the launch of India's first daily health supplement for women and formulated communication strategies. Holding positions as Brand Manager for Volini and managing women's health at GSK Consumer Healthcare, Jasveen contributed significantly to brand strategies and market development. At Perfetti Van Melle, oversight included managing brand P&L for various products and launching new categories. Jasveen advanced to roles at Facebook and WhatsApp, including Business Marketing Manager and Consumer Marketing Lead across multiple regions in Asia Pacific. Currently, Jasveen serves as Lead for Wearables and the Metaverse at Meta. Academic credentials include a PGP in Marketing Advertising from the Mudra Institute of Communications, Ahmedabad.

Location

Gurgaon, India

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