Jeff Nicholas is an accomplished creative professional with extensive experience in the fields of art, music, and technology. Beginning as an ANSI artist in the underground computer art scene from 1994 to 1998, Nicholas progressed to leadership roles including CEO and Executive Creative Director at The Uprising Creative, where notable achievements included significant company growth and successful market expansions. Nicholas's expertise also encompasses roles at Silva Artist Management, where impactful projects increased merchandise sales and led to notable collaborations, and at Live Nation, where groundbreaking VR livestreams received critical acclaim. Currently, Nicholas serves as Music Vertical Lead for Metaverse Entertainment at Meta, shaping the future of mixed reality music experiences. Through various roles, Nicholas has demonstrated a consistent ability to drive innovation, creativity, and growth across a diverse range of industries.
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