Jennifer Lyons

Jennifer Lyons is an experienced marketing professional with a robust background in strategic brand initiatives and project management. With significant roles at TIAA, including Senior Director of Strategic Brand Initiatives and Senior Marketing Manager, Jennifer successfully led multi-class initiatives and rebranding efforts, demonstrating expertise in cross-functional collaboration. Previous positions at Nationwide and Synergy Group Marketing Agency focused on channel marketing and comprehensive strategy development for client growth. Jennifer's recent ventures include roles as Brand and Project Strategy Lead at Meta and Aquent, alongside founding Howling Hound Marketing, which caters to pet brands with a focus on authentic marketing strategies. Jennifer holds a degree in Marketing from The Ohio State University.