Jesseca McDaniel

Jesseca McDaniel is an experienced marketing professional with a diverse background in client solutions and media strategy, particularly within the consumer packaged goods (CPG) sector. Jesseca served as Client Solutions Lead for Brand Media at 84.51˚, influencing media strategies that connected in-store sales to advertising impact. A history of internships and co-op positions, including roles at SHP Leading Design and The Brandery, laid the groundwork for advanced marketing expertise. At Meta, Jesseca held multiple positions, including Product Marketing Manager for Ads Automation and Marketing Science Partner, leading media measurement strategies for a wide range of global brands. Previous experience also includes consulting for CPG clients at dunnhumby and team management at IRI. Jesseca earned a Master of Science from DePaul University and a Bachelor of Business Administration from the University of Cincinnati.