Jie Shen

Jie (Doreen) Shen, PhD, is a skilled quantitative researcher with extensive experience in behavioral science and data analysis. At the University of Illinois at Urbana-Champaign, Jie conducted significant research projects, including a doctoral dissertation that enhanced the bilateral rating system in two-sided markets by applying behavioral science theories, resulting in a 17% increase in platform evaluations. Additionally, Jie worked with Publicis Groupe to address consumer interactions with new technologies through mixed-method approaches. Previous roles included serving as a Digital Marketing Analyst at L'Oréal and a Quantitative User Experience Researcher at Meta, where Jie contributed to user-level analyses and data-driven decision-making. Currently, Jie serves as a Data Scientist at Meta, focusing on improving advertiser spending efficiency through advanced ad measurement products. Educational qualifications include a PhD in Business Administration, a Master’s in Statistics, and a Master’s in Advertising from the University of Illinois at Urbana-Champaign, as well as a Bachelor's in Industrial and Product Design from Zhejiang University.