Joe Arbow is a seasoned marketing professional with extensive experience in brand management and strategy. At Asmar & Azar, Inc., Joe served as Marketing & Portfolio Manager from September 2014 to September 2017. From September 2021 to September 2023, Joe worked at PepsiCo, leading brand marketing for the Gatorade Hydration Portfolio, including oversight of the LIFEWTR brand's communications and innovation strategies. Currently, Joe is with Meta as a Brand Marketing specialist for WhatsApp, starting in January 2025. Joe holds a Bachelor's degree in Business Administration and Management from Michigan State University, obtained from the Eli Broad College of Business.
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