John Homans

John Homans is an experienced data scientist with a strong background in analytics and machine learning, particularly within social media and digital advertising sectors. At Instagram from August 2019 to May 2025, John led critical initiatives like building a machine learning-based shopping recommendation system and developing monetization tactics that significantly boosted incremental revenue. Previously, John held positions at Capital One, where revenue optimization strategies were executed, and at Facebook, where data analytics contributions were made during an internship. Additionally, John possesses leadership experience as a supervisor in a university phonathon program and as a co-president of the Wharton Analytics Club. Educational credentials include an MBA from The Wharton School and a B.S. from Brandeis University. Currently, John serves as a Data Science Manager at Meta focusing on GenAI media creation and consumption.