Joonas Hjelt

Director Product Management GenAI

Joonas Hjelt is an experienced entrepreneur and product strategist with a robust background in technology and innovation. As a co-founder and VP of Product/Marketing at Pryte from June 2010 to June 2014, Joonas developed a mobile carrier platform for app-data packages. Joonas then joined Facebook as Director of Product Strategy & PMM from June 2014 to March 2022, contributing to Internet.org initiatives aimed at expanding access for new users. Prior experience includes serving as CEO and co-founder at Hipui, which focused on commercializing university research, and at Nervogrid, an IT infrastructure provider acquired by ALSO Group. Recent ventures include co-founding Glint, a software root-cause analysis tool, and Namespace Labs, which provided rapid Docker builds and Kubernetes previews. Joonas currently holds the position of Director of Product Management for GenAI at Meta, starting in February 2025.

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San Francisco, United States

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