Julia Sourikoff is an accomplished Executive Mixed Reality Producer at Meta, specializing in entertainment experiences since September 2024. Prior to this, Julia held various leadership roles at Tool of North America from April 2018 to November 2020, including Executive Producer for Experiential/Mixed Reality and Head of VR. Julia contributed significantly to the Future of StoryTelling at Melcher Media as a Senior Producer from July 2010 to March 2016, playing a key role in establishing the NY-based summit and fostering its growth into a prominent thought-leadership event. Additionally, Julia served as a Senior Producer at Niantic, Inc. from March 2021 to September 2024. Julia holds a degree in Economics from Barnard College, Columbia University, and studied at the Universitat de Barcelona.
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