Kate Mathew has extensive experience in media, consulting, and sports marketing, having worked with notable companies such as MediaLink, Smile Media, and Universal Music Group. As Head of Vertical Video Production at Smile Media, Kate generated over 1.1 billion video interactions across platforms like Instagram, TikTok, and YouTube. At Universal Music Group, Kate managed marketing campaigns for major artists and collaborated on high-profile projects. Experience also includes a role as a Business Innovation Strategist at EY, where Kate conducted in-depth analyses of the healthcare industry. Currently, Kate serves as the Strategic Partnerships Manager for Sports at Meta and is pursuing a Master of Science in Communication Data Science at the University of Southern California.
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