Kate Shepherd possesses a strong background in content strategy and design, with significant experience in improving digital user experiences. At Upanup, Kate served as a Senior Content Strategist from April 2018 to May 2022, focusing on enhancing intuitive site structures and executing information architecture plans. Prior roles include Content Strategist at Number 41 Media, where research-driven insights informed content recommendations, and Online Content Editor at ZoomerMedia, where Kate managed digital content for television stations. Early career experience includes editorial internships at Monday Magazine and Exclaim Magazine, emphasizing writing and communication skills. Currently, Kate is a Content Designer at Meta. Kate holds a Master's degree in Journalism from Carleton University and a Bachelor's degree in Art History and Professional Writing from the University of Victoria.
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