Lakhvinder Gaba is a skilled software engineer with extensive experience in the advertising technology sector. Notable contributions include optimizing growth for Retail Ads at Instagram, where significant revenue increases were achieved, and leading the development of Shops Ads to enhance advertiser performance while gathering valuable first-party data. Currently, at Meta, Lakhvinder drives initiatives to improve eCommerce Ads, including the growth of Product Aware Ads and the application of GenAI for enhanced ad creatives. Prior roles at Facebook involved spearheading solutions for dynamic ads in the Travel and Automotive sectors and optimizing infrastructure for Facebook Groups, demonstrating a consistent track record of delivering scalable and impactful advertising solutions. Lakhvinder holds a Bachelor of Technology in Computer Engineering from the Indian Institute of Technology, Roorkee.
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