Laura Lucas has over 15 years of experience in customer relationship management and marketing across multiple industries. At Guardian News & Media, Laura served as CRM Campaign Manager and Database Communications Executive, overseeing comprehensive CRM strategies and campaigns for both B2C and B2B audiences. Laura then joined Charles Tyrwhitt as Email Marketing Manager, where strategic initiatives resulted in £18 million in revenue from revitalized email campaigns. At TotallyMoney, Laura advanced to Head of eCRM, significantly increasing CRM revenues and enhancing customer engagement strategies. Currently, Laura holds the position of Head of CRM - Global Business Marketing EMEA at Meta. Educational qualifications include a degree in Social & Political Studies from The University of Sheffield and a Mini MBA in Marketing Strategy from Marketing Week.
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