Li Zhou

Li Zhou has over a decade of experience in software engineering and leadership roles, primarily at Meta. As Director of Software Engineering and Principal Engineer at Meta from March 2013 to February 2024, Li Zhou was instrumental in developing Meta's Identity Graph and Identity Platform, which are critical for personalized ad delivery. Additionally, Li Zhou led the team responsible for the Facebook In-App Browser. Currently serving as Distinguished Engineer and Senior Director of Engineering for Ads Monetization at Meta, Li Zhou oversees a large cross-functional initiative focused on improving advertising signal quality and integrating machine learning to enhance revenue growth. Li Zhou also spearheaded the development of the Aggregated Events Measurement system to address global privacy regulations, managing a substantial engineering team. Li Zhou holds a B.S. from Huazhong University of Science and Technology and a Ph.D. from Worcester Polytechnic Institute.