Lifei Tan is an experienced engineering professional with a robust background in software development and engineering leadership. Currently serving as an Engineering Manager at Meta since January 2020, Lifei Tan focuses on Advantage+ Shopping Campaign and AR ads. Prior experience includes directing engineering efforts at 33Across Inc. and Aggregate Knowledge, where Lifei Tan oversaw ad exchange development and led agile teams. As Lead Developer at [x+1], essential contributions were made to a distributed ad serving engine, while earlier work as a Principal Software Engineer at Symantec Corp. involved significant roles in developing web-based portal products. Lifei Tan holds a Master's degree in Computer Science from the University of California, Riverside, and a Bachelor's degree in Computer Science from Hunan University.
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