Lison Chen is a seasoned professional with extensive experience in business development and strategic partnerships across various industries, particularly in the digital advertising sector. As the Country Head for AppLift from September 2013 to June 2018, Lison successfully established the China office, leading a high-performance team and driving annual revenue growth from zero to eight figures. At Meta, roles included Business Director and Strategic Partnership Manager, focusing on enhancing SMB business among Chinese resellers through tailored advertising solutions. Previous experience also includes a Researcher position at Millward Brown, specializing in offline advertising performance for FMCG brands, and an Account Manager role at DotC United Group, where Lison developed partnerships across APAC and other regions. Lison holds two master's degrees from Högskolan i Halmstad in Management of Innovation and Business Development, as well as Technical Project and Business Administration.
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