Liz Betsis

Liz Betsis is a highly accomplished professional with a diverse background in marketing, economics, and public relations. Currently serving as a Marketing Science Partner at Meta, Liz drives incremental revenue for digital native companies through the development of media and marketing measurement strategies. Prior roles include Senior Associate at Boston Consulting Group, where Liz specialized in customer lifetime value analysis and marketing strategy design, and Economist at LMIC / CIMT, focusing on improving labor market information accessibility. As a Public Relations Associate at ICUBE UTM, Liz facilitated outreach to entrepreneurship-oriented individuals. Educational achievements include a Bachelor's degree in Marketing with an Economics Major, awarded summa cum laude from the University of Toronto, as well as a Master's degree in Economics from the same institution, where Liz graduated cum laude. Additional experiences include teaching assistant roles at the University of Toronto Mississauga and a researcher position at Myers-JDC-Brookdale Institute, utilizing data analysis and machine learning for policy development.