Liz McCarthy is an experienced marketing professional with a robust background in small business marketing and communications. Currently serving as the Head of SMB Marketing for Demand Generation and Economic Impact at Meta since April 2020, Liz has previously held various roles at American Express from July 2013 to April 2020, including Director of Advocacy & Influencer Marketing. Liz's expertise also encompasses strategic program management for global small business initiatives on Instagram. Prior to American Express, Liz gained valuable experience in public relations and strategic communications at The Glover Park Group and U.S. News Media Group. Academic credentials include an MBA from the University of Virginia Darden School of Business, a Graduate Certificate in Print & Digital Publishing from Columbia University, and a BA in English and Environmental Studies from Middlebury College.
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