Lori Spruijt is a Strategic Partner Manager at Meta, specializing in the WhatsApp for Business API since July 2022, where responsibilities include driving adoption through partnerships and defining go-to-market strategies. Lori's previous roles at Meta involved strategic account management and marketing strategies for the Benelux region, contributing to significant revenue growth and the implementation of educational initiatives. Earlier experience includes various positions in the hospitality industry, freelance marketing consultancy, and a graduate internship focused on customer profiling. Lori holds a Master of Science in Marketing Intelligence and a Bachelor of Science in Business Administration from the University of Groningen, along with a minor in Business and Management from Universidade Católica Portuguesa.
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