Lowena Waries

Lowena Waries is an accomplished marketing professional with extensive experience across various sectors, including technology, entertainment, and sports. Currently serving as the EMEA Content Integrated Marketing Manager for Meta Quest, Lowena drives brand management for both first and third-party content in the EMEA region. Previously, at Meta, Lowena was the Global Integrated Marketing Manager for Beat Saber, where brand foundations and strategies were established. With a strong background at MultiChoice, Lowena held several brand manager roles, notably managing brands like Mzansi Magic Music and Channel O, and successfully launching successful marketing strategies for youth and music channels. At Nike, Lowena excelled as Brand Manager for Football, leading campaigns that celebrated iconic partnerships and community initiatives. Lowena’s educational credentials include a Postgraduate in Marketing from the University of Cape Town, complemented by a Bachelor's in Social Science and studies in Arts, Entertainment and Media Management.