Lydia Hicks

Lydia Hicks is an experienced professional specializing in mobile and connectivity partnerships in the EMEA region at Meta since August 2020. Prior to this role, Lydia held various positions including Propositions Manager at E.ON UK and Director of Marketing and Propositions (Interim) at BT, where leadership of a team post-acquisition was a key responsibility. Lydia's career includes expertise in digital banking at Santander Bank and Mapa Research, with a focus on enhancing customer experience and delivering strategic projects for clients like Barclays and Lloyds. Education includes an Executive MBA from Imperial College Business School and a background in energy sustainability from The Open University, along with professional qualifications from the Chartered Institute of Marketing and Stanford University.