Mackenzie C. has extensive experience in paid social strategy, having held roles at prominent organizations such as Merkley + Partners, Reddit, and Meta. As Paid Social Manager at Merkley + Partners, Mackenzie led social strategy solutions for major clients like Mercedes Benz, overseeing project management, KPI frameworks, and client education on paid social. Experience at iProspect as an Associate involved working with numerous accounts, enhancing knowledge in paid social. Mackenzie's role as Sr. Client Account Manager at Reddit included driving revenue increases and executing over 500 campaign launches, while providing data-driven insights to clients. Education includes a Bachelor of Arts from Roger Williams University, with a minor in Anthropology, Sociology, and Art Management.
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