Martin Jacobs

Martin Jacobs is an experienced professional in search management, taxonomy, and data architecture, with a career spanning over two decades. Starting as an Image Categorisation Controller at Photonica, Martin progressed to roles such as Search Manager at Image Source, overseeing customer navigation and sales conversion strategies. At Serco, Martin managed the SERCO search product, serving over 20 million users annually, before proceeding to Deloitte as a Taxonomy Manager and later a Contract Consultant Data Architect. Martin's expertise continued to expand with a position at Vodafone, leading the global product catalogue taxonomy, and at Norton Rose Fulbright, where responsibilities included managing global data governance frameworks. Currently at Meta, Martin focuses on optimising the consumer ads targeting taxonomy, a crucial element of the company's revenue strategy.