Michelle Hsiao currently serves as a Demand Strategy and Insight lead at Meta since August 2024. Prior to this role, Michelle worked at McKinsey & Company from July 2016 to August 2024, ultimately holding the position of Expert Associate Partner in Consumer Demand Science, where leadership of the Growth Map service line and SaaS offerings contributed significantly to the firm's revenue. Michelle's career also includes roles at emnos as a Senior Consultant, Draftfcb as VP of CRM Measurement and Consumer Insights, and HSBC as a Pricing Business Analyst. Michelle holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Science in International Business from National Taiwan University.
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