Michelle Lin is an experienced marketing professional with a diverse background in user acquisition, growth marketing, and public relations across various companies in the gaming and technology sectors. Notable roles include Senior User Acquisition Manager at Super Lucky Casino and PlayQ, and Growth Marketing Manager at Caffeine, where Michelle managed and optimized advertising spend on multiple platforms. Proficient in Facebook Ads, Google Ads, and App Store Optimization, Michelle is skilled in developing ad campaign strategies and enhancing user engagement. Educational qualifications include a Bachelor of Arts in Computing in the Arts and a Bachelor of Arts in Communications from UC San Diego.
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