Michelle Yip

Michelle Yip is an accomplished marketing professional with extensive experience across various industries, including telecommunications, e-commerce, and consumer electronics. Notable roles include Senior Marketing Manager at Samsung Electronics, where Michelle led the smartphone category and achieved top market positions, and several leadership positions at Lazada, focusing on platform governance, seller engagement, and customer experience. Recently, Michelle served as Consumer Marketing Director for Meta in APAC, overseeing marketing strategies across multiple platforms. Educational qualifications include a Bachelor’s degree in Business Administration from the National University of Singapore and a Master’s in International Business from Korea University. Currently, Michelle is the Creator Marketing Director at Meta.