Natalia Butenko

Natalia Butenko is an accomplished marketing and business leader with extensive experience in product innovation and marketing strategy across various sectors, including technology and consumer goods. Notable roles include serving as Front-End Innovation Leader at Logitech, where Natalia led a startup-like team focused on long-term innovation. As Global Director of Product Marketing for Apple Ecosystem and Logitech for Education, significant achievements included launching the Apple HomeKit Smart Home portfolio and redefining customer experience, resulting in a 22% increase in NPS. As Global Head of Innovation, Natalia developed strategies for emerging technologies such as Generative AI and AR/VR. Currently, as Director Go-to-Market for MR Devices at Meta, Natalia continues to drive strategic initiatives. Earlier experience includes key positions at Procter & Gamble and Lagoda, leading successful branding and marketing campaigns. Natalia holds a Master of Science degree in Sociology from the National University of Kyiv-Mohyla Academy.