Nicolas Montes

Nicolas Montes is a Business Operations Manager at Optimus, specializing in optimizing lead generation and ad performance, resulting in significant improvements in qualified leads, cost per mille (CPM), and click-through rates (CTR). Previous roles include positions at INDUSTRIAS GIOTO and Abbott as an import assistant and hematology marketing intern, respectively, where data analysis and logistical support were key functions. Currently serving as a Data Labelling Analyst at Meta, Montes has also contributed as a Business Intelligence Analyst at Laika Mascotas, creating impactful dashboards and conducting audience segmentation. As a co-founder of GRIBU, Montes drives marketing and brand strategies, achieving exceptional returns on investment. Additionally, experience includes a membership representative position at Enactus Canada, where a dynamic recruitment framework led to substantial membership growth. Montes holds a Business Analytics for Decision Making degree from George Brown College, an Industrial Engineering degree from Universidad de La Sabana, and a Certified Tech Developer degree from Digital House.