Nikki Rand

Nikki Rand is an experienced research professional with a strong background in quantitative and qualitative methodologies, particularly within the realms of marketing and business research. Notable positions include Research Assistant and Teaching Assistant at Queen's School of Business, Undergraduate Research Fellow at Queen's University, and Research Associate at J.C. Williams Group. In the role of Senior Director at Insights by Kantar, Nikki led extensive cross-channel advertising research for major U.S. media publishers, while also serving as Marketing Insights at Meta, focusing on brand development and AI features. Academic credentials include a Bachelor of Commerce from Smith School of Business at Queen's University and a postgraduate degree from Humber College in Research Analyst.