PB

Paul Balbo

Industry Head Automotive CPG QSR ANZ

Paul Balbo has an extensive background in marketing and client partnerships, with recent experience as a Client Partner and Industry Head at Meta from April 2017 to October 2023, focusing on the Australian and New Zealand markets. Prior to Meta, Paul held the position of Senior Marketing Manager for General Motors, where responsibilities included media strategy and branded content partnerships. Experience also includes roles at Nine Entertainment Company as Senior Manager for Digital Integration and Head of Branded Content and Partnerships, where Paul developed innovative solutions across digital and traditional media platforms. Earlier career highlights include management positions at oOh! and Colonial First State Global Asset Management, emphasizing revenue growth through strategic partnerships and integrated marketing campaigns.

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Sydney, Australia

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