Paula Amaechi has accumulated extensive experience in marketing and analytics across prominent organizations. Beginning as a Commercial Sales & Marketing Intern at L'Oréal in 2018, Paula progressed to roles at Interpublic Group (IPG), serving as both an Analyst and Senior Analyst in Decision Sciences at Spotify from December 2019 to November 2020. Subsequently, Paula worked at Twitter from April 2021 to March 2023 in Advertising Research within the Media & Entertainment sector before transitioning to X as Advertising Research & Audience Insights Lead from March 2023 to September 2024. Currently, Paula serves as a Marketing Science Partner at Meta since October 2024. Paula earned a Bachelor’s Degree in Anthropology from Dartmouth College and completed a Spanish Language Study Abroad program at Universitat de Barcelona.
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