Peter Friedland

Media Strategist

Peter Friedland holds a BA in Speech Communication from Ithaca College and has extensive experience in media strategy and client management. Positions include Vice President, Client Partner at Media Futures Group from June 2022 to April 2023, and various roles at UM Worldwide and Universal McCann, where responsibilities spanned portfolio management and digital media planning for clients such as Sony Entertainment Network and Applebee's. Friedland's career spans multiple prominent companies, including a current role as Media Strategist at Meta since April 2025 and previous work as Integrated Media Manager at Google from July 2023 to April 2024. Other notable positions include Planning Director at Essence and Digital Media Planner at BPN Worldwide.

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