Peter Simpson

Peter Simpson possesses extensive experience in marketing analytics and data science, spanning several prominent companies. As a Marketing Analytics Manager at Expedia Group from February 2017 to October 2019 and currently serving as a Marketing Science Partner at Meta since October 2019, Peter has developed expertise in marketing measurement solutions and experimentation strategies. Prior roles include Principal Data Scientist at EE, where efforts focused on creating mobile data products, and various positions at dunnhumby, contributing to personalization and customer insight projects in collaboration with Tesco. Peter began the professional journey as a Senior Business Analyst at Expedia, Inc., utilizing analytical tools to support trading desks. Academic credentials include a BSc (hons) in Mathematics from the University of the West of England.