Rasa Ghaffari

Rasa Ghaffari has extensive experience in marketing, currently serving as Product Marketing Lead for Wearables Conversion at Meta since March 2025. Prior to this role, Rasa was Head of CE Marketing at Amazon from December 2023 to March 2025, overseeing a team focused on customer experience solutions and marketing initiatives for the Consumer Electronic Retail sector. At Amazon, Rasa also held the position of Senior Product Marketing Manager for Home Entertainment, Audio, and Musical Instruments. Previous experience includes senior marketing roles at Dyson, overseeing B2B channels in the US and LATAM, and business development at MICRO SERVICE CONSULT, GmbH. Rasa began a marketing career at Robert Bosch Tool Corporation NA as a Marketing Management Trainee and later became a Marketing Manager. Educational credentials include an International MBA from the University of South Carolina and a BA in International Studies from American University, along with Spanish language studies at Instituto Hemingway and University of Salamanca.